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The potential business of industry retail in eastern Indonesia is very promising because people like Ambon, Sumbawa, Bali, Lombok, Bajo, Flores, Irian, and Timor are very promising marketing targets for various retail businesses (products of daily necessities, fashion and even advanced technology).
If the marketing target has been set, then the next is to do a strategy in the distribution of goods. To expand in Eastern Indonesia, retailers need to build distribution centers. This is to facilitate retail entrepreneurs in sending products to Eastern Indonesia.
To build the expansion of retail and distribution businesses in the Eastern Indonesia Region, the entrepreneurs’ retail can open factories in the JIIPE Gresik industrial area. In the JIIPE Gresik Industrial Zone in Surabaya, the production costs will be far more pressured due to the ease and cost efficiency in logistics distribution caused by the integration of the port and the ease of the toll roads connected in the JIIPE Gresik industrial area
JIIPE Gresik industrial estate does not only prioritize industry, but also actors in the industrial area, namely HR and high officials in each company, because the JIIPE Gresik industrial area has been designed with the GEM City residential area which is very close and easily accessible from the JIIPE Industrial area.